"Food is our common ground, a universal experience."
- James Beard
ABOUT US
We are a pan-African food maker driving standardization of African foods for globalization. At Jolloful Foods, we unite people from diverse regions and countries through the unique flavors of African cuisine. As a Munich-based start-up with deep African roots, our mission is clear: to make African food a global staple through standardization.
Jolloful goes beyond Jollof rice; it’s a way of life. Jolloful stands for overall satisfaction—tasty, trusty, healthy, and plant-based. To “Jollof” means to enjoy, and “Jollofing” captures the thrill of reaching the peak of enjoyment. We named our platform Jolloful because it embodies full enjoyment. At Jolloful, we ensure that every visit leaves your taste buds fulfilled with flavors from Cairo to Cape Town, and Nairobi to Dakar. We are dedicated to creating a consistent and delightful experience for everyone. Say goodbye to long hours in the kitchen—our standardized, ready-to-eat African meals bring the joy of authentic African foods to your table, effortlessly.
Jolloful Foods standardizes African food to ensure consistency and quality, with all products produced under strict regulations in Europe. Our approach not only guarantees great taste but also supports sustainability. Jolloful Foods is committed to achieving intercultural integration and inclusion through Cultural Proximity. Generally, cultural products from Africa are becoming increasingly mainstreamed at a faster pace than was ever the case in recent years. African music genres such as Afrobeats, Amapiano and Coupe-Decale, as well as films and television contents, are now globally acclaimed creative products on streaming platforms and in music/film festivals. It is safe to project that African food offers the next, best opportunity for global mainstreaming of an African cultural product. This will follow the same trajectory of upgraded presentation and standardisation (with migrant Africans, especially the youth, as vectors and catalysts) as well as investment in relevant technology and business models to disseminate to broader audiences.
Vision
To create cultural proximity and understanding between Africa and the rest of the world to build a better society.
Our mission
We aim to bring African Foods to life, to the global dinner/lunch tables through standardization and innovation.
Our people
Jolloful was co-founded by a determined entrepreneur holding dual MBA degrees from institutions in England and the USA. He has over 25 years of experience in business development, marketing, and new ventures. Prior to the Jolloful venture, he convened a diverse group of professionals in Berlin for a weekly Stammtisch to share their experiences of life in Berlin. With a rich background in the culinary industry, he was a part of the management team that led the reintroduction of Kentucky Fried Chicken (KFC) in Berlin and former East Germany after the fall of the Berlin Wall.
Joining to co-found Jolloful is a Cambridge-trained corporate lawyer with over 20 years of experience. His extensive industry leadership has involved serving in various consulting, committee, and conferencing roles globally. He is a Corporate Governance, Restructuring, and New Ventures expert. He is also interested in cultural development and was a founding member of the Committee for Relevant Arts. Additionally, he is keen on art and cultural development.
Jolloful Foods also benefits from the support of the owner of 042 Restaurant & Bar, a contemporary African and Caribbean restaurant in the heart of East London. Known for its great food, awesome ambiance, extensive cocktail menu, and soulful music, 042 Restaurant & Bar agreed to collaborate with our visionary leader in establishing Jolloful products.
The recipes for Jolloful’s West African products are crafted by a seasoned chef with extensive experience in high-volume kitchens and creating bespoke menus. His accolades include: 1st runner up in the Waffest Best Jollof competition in 2023, winner of the Akwaaba West African Jollof War in 2018 and 2nd runner up for the Lagos culinary challenge. He is also celebrated for his expertise in cake decoration, consistently excelling in wedding cake decoration competitions.
Our content structure and website SEO were expertly crafted by the Artist in Residence at The N Gallery. A first-class graduate in English and Literary Studies, she brought exceptional skills and creativity to the Jolloful project. Her expertise in content creation and SEO has been invaluable in presenting our vision to the world in a compelling and effective manner.