The Future of African
Food Starts Here.
Get to know who we are, why we exist, and how we’re bringing African food to the world.
More than Jollof. More than food.
A movement.
At Jolloful Foods, we’re on a mission to make African cuisine a global staple—starting with ready-to-eat meals that are standardized, delicious, and deeply rooted in tradition.
Born in Munich, inspired by the continent, we’re a pan-African food brand turning the rich flavors of Africa into a consistent, high-quality experience you can trust. From Dakar to Nairobi, Cairo to Cape Town—every bite brings you closer to the soul of Africa.
We don’t just cook food—we Jollof it.
To “Jollof” means to enjoy. To “Jolloful” is to enjoy fully.
Jolloful is about taste, trust, health, and happiness—with plant-based options that save you hours in the kitchen, without compromising authenticity.
Our Mission
To bring African food to global tables through standardization and innovation.
Our Vision
To create cultural understanding between Africa and the world through food.
Why We Exist
African music and film are already global. We believe African food is next.
Just like Afrobeats and Amapiano have gone mainstream, our food is poised to do the same—with upgraded packaging, consistent quality, and bold innovation. We’re building a bridge of cultural proximity through food, inviting the world to experience Africa one bite at a time.
Produced under strict European regulations, our meals meet international standards while keeping it 100% African in soul and flavor.
The People
Behind Jolloful
A serial entrepreneur with
dual MBAs (UK & USA),
He has over 25 years of experience in business development, marketing, and new ventures. Prior to the Jolloful venture, he convened a diverse group of professionals in Berlin for a weekly Stammtisch to share their experiences of life in Berlin. With a rich background in the culinary industry, he was a part of the management team that led the reintroduction of Kentucky Fried Chicken (KFC) in Berlin and former East Germany after the fall of the Berlin Wall.
